October 20, 2008

Summer Camp for Kids Survey Results

After each summer we send our camp families a brief survey where they can tell us about their experience with Rockbrook. It’s a great way for us to learn what we’re doing expecially right and also what we might improve next time around. One question we ask is “What factors most influenced your decision to select Rockbrook as your daughter’s summer camp?” The answers are pretty interesting. Here are the top three:

1. A trusted recommendation
2. Rockbrook’s reputation
3. Rockbrook’s overall camp philosophy

Altogether 68% of the responses mentioned one of these factors as most important.  In other words, for our parents, it’s not the mountain location or even the different activities that makes Rockbrook stand out among summer camps.  It’s the overall feeling of the place and all the positive experiences other families have had over the years.  It’s the “big picture” that makes Rockbrook’s summer camps for kids so special.  Wow, that’s pretty neat.  Thanks everybody!